Authors: Dr. R. Lavanya
Abstract: Artificial Intelligence has emerged as one of the most powerful technological phenomena in shaping modern business management. Artificial intelligence systems nowadays can analyze enormous amounts of data, create content, help with complex decision-making, personalize customer communications, forecast market trends, and carry out multi-step tasks with little to no human intervention, whereas earlier information technologies were primarily created to automate repetitive processes. As a result, AI is altering not just the activities but also the foundations of marketing, finance, human resource management, leadership, organization design, management, and strategic decision-making. This article explores how AI is affecting contemporary company management by looking at its potential, uses, difficulties, and consequences for managerial practice in the future. This piece is intellectual and grounded on literature. It makes use of known management literature, scholarly research, and study on international policy. The article concludes by proposing a human-centered AI management framework based on strategic alignment, data readiness, workforce capability, responsible governance, continuous evaluation, and organizational transformation.
