IJNREFM EDITORIAL BOARD MEMBER Dr. K.Satya Bhama

Dr. K.Satya Bhama
Affiliation	Associate Professor, Department of Commerce Vellalar College for Women( Autonomous).
Email-Id:	k.satyabhama@vcw.ac.in
Publication: Social Media Marketing and Consumer Engagement ISBN No:978-93-489990-84-6 p.p:116-118, 24-01-2025. A Study on Awareness, Perception and Satisfaction towards Health Insurance Policies in Erode District Vol-12, Issue -12 ISSN:2455-6211,p.p:26-35,Dec 2024. A Study on Determinants of Profitability of Oil and Natural Gas Corporation Limited Vol- 6, Issue – 6 E -ISSN:2582-2160 p.p:1to7, Nov-Dec 2024. An Influencing Factors and Users’satisfaction Towards Aloe Vera Products Vol- 8 Issue 7 ISSN:2456-4184 p.p:a-1to a-7, July 2023. A Study on Trend in working capital performance of Maruthi Suzuki India Limited Vol – 10, Issue:1, E-ISSN: 348-1269 P-ISSN:2349-5138 2023.

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Evaluating The Determinants of Digital Marketing Channels on Consumer Buying Behavior in The Kathmandu Valley

Authors: Dr. Gopal Thapapurnima, Thaparupa Karki, Rupa Karki Abstract: This empirical study evaluates the influence of five key digital marketing channels: Search Engine Marketing (SEM), Content Marketing (CM), Social Media…

Financial Services and Lower- And Middle-Income Groups: A Systematic Literature Review of Awareness, Access and Utilisation

Authors: Research Scholar Sashi Bhushan Rai, Dr. Bipin R. Bankar Abstract: does not necessarily translate into their effective and sustained use by lower- and middle-income groups. This systematic literature review…

IJNREFM EDITORIAL BOARD MEMBER Dr. K.Satya Bhama

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Evaluating The Determinants of Digital Marketing Channels on Consumer Buying Behavior in The Kathmandu Valley

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