Authors: Mr. Hariharan.A, Mr. Prakash.D, Ms.Sri Ranjani.A. R
Abstract: Wholesale distribution management plays a vital role in ensuring the smooth flow of construction and home decor materials from manufacturers to retailers, contractors, and end users. This study focuses on the wholesale distribution practices of RB Traders, a leading supplier of construction materials located in Karur. The research examines the company’s sourcing strategies, inventory control systems, logistics management, pricing practices, and customer relationship management within the regional market. The construction and home decor industry is characterized by bulk purchasing, fluctuating demand, price volatility, and intense competition. Effective distribution management ensures timely delivery, cost efficiency, and product availability, which are essential for maintaining customer satisfaction and business sustainability. This study analyzes how RB Traders manages supplier relationships, maintains stock levels, coordinates transportation, and meets the requirements of contractors and retailers in the Karur region.
DOI: http://doi.org/10.5281/zenodo.20623250
