Authors: Harshdeep Jaiswal, Mr. Vijay Sharma Assistant Professor.
Abstract: The present study titled “An Analysis of Online Food Ordering Applications in India: Zomato and Swiggy” focuses on understanding the growth and performance of online food delivery platforms in India. With the rapid increase in internet usage and smartphone adoption, online food ordering applications have become an essential part of modern lifestyle. Companies like Zomato and Swiggy have transformed the food delivery industry by offering convenience, variety, and fast delivery services to customers across urban and semi-urban areas. The main objectives of the study are to analyze customer preferences towards online food ordering applications, to compare the services provided by Zomato and Swiggy, to identify the factors influencing customer satisfaction, and to examine the challenges faced by users while using these applications. The research is based on both primary and secondary data. Primary data was collected through structured questionnaires distributed among users of online food delivery applications. Secondary data was collected from company websites, journals, research articles, and online sources. The collected data was analyzed using statistical tools such as percentage analysis, charts, and graphs with the help of MS Excel. The major findings of the study reveal that convenience, time-saving, discounts, and variety of food options are the key factors influencing customer preference for online food ordering applications. It was also observed that both Zomato and Swiggy provide competitive services; however, differences exist in delivery time, promotional offers, and user interface. The study concludes that online food ordering applications have significantly changed consumer food purchasing behavior in India. It is recommended that companies focus on improving delivery efficiency, customer support services, and maintaining food quality standards to enhance customer satisfaction and maintain competitive advantage.
DOI: https://doi.org/10.5281/zenodo.20395285
