Authors: Gayatri Ganesh Chaudhari, Prof. Minakshi Chauthamahal
Abstract: The behavior of retail investors investing their money has gained prominence due to the quick growth of financial markets and the easy availability of investment options in India. This research paper attempts to study the investment preferences, behavior, and decision-making criteria among retail investors in Katraj area, Pune. Primary data will be collected through a questionnaire from 100 people with different occupations, incomes, and levels of education. Secondary data will be collected from journals, research papers, and financial reports. It is found that retail investors in Katraj are conservative in nature and prefer safer investment avenues like bank deposits, gold, and insurance. Younger and educated people have started showing interest in modern investment methods like mutual funds and equities. Factors like risk tolerance, income, financial literacy, expected return, and demographic characteristics play an important role in making investment decisions. Percentage, correlation, and chi-square tests are some of the statistical techniques used for analyzing the data. Financial literacy and awareness are essential for motivating investors to diversify their investments. Financial institutions must take care to conduct investor education programs and make available investor friendly financial products.
DOI: https://doi.org/10.5281/zenodo.20309400
