“ To Study The Factors That Impact On Revenue Generation In E-Commerce Industry ”

Authors: Swarupa Sayaji Lokade, Mamta Lilachand Mahajan, Dr. Krishna Aineniwar

Abstract: The rapid growth of the internet and digital technologies has significantly transformed the global retail industry, leading to the expansion of the e-commerce sector. E-commerce platforms enable businesses to offer products and services online, providing customers with convenience, competitive pricing, and a wide variety of choices. Major companies such as Amazon, Flipkart, and Alibaba Group have played a crucial role in reshaping consumer purchasing behavior through advanced technologies, digital marketing strategies, and efficient logistics systems.This research study focuses on analyzing the key factors influencing revenue generation in the e-commerce industry and evaluating their impact on business performance. The study examines major determinants such as website usability, product variety, pricing strategies, customer trust, payment security, digital marketing, logistics and delivery efficiency, and customer satisfaction. These factors are essential for attracting customers, increasing sales, improving customer retention, and achieving long-term profitability in the highly competitive digital marketplace.

DOI: https://doi.org/10.5281/zenodo.20308920