Authors: Tilak Indravadan Thakur, Prof. Dr. Prashant Kalwade
Abstract: Investment decisions made by individuals are influenced by several economic, psychological, demographic, and financial factors. This research paper aims to identify the major elements that affect the investment choices of individual investors. The study adopts a descriptive research design and utilizes both primary and secondary sources of data. Primary information was collected through a structured questionnaire from 100 respondents, while secondary information was gathered from journals, articles, books, and financial websites. The findings indicate that demographic characteristics such as age, educational qualification, occupation, and income level play a significant role in shaping investment preferences and risk-taking behavior. Economic conditions including inflation, market fluctuations, taxation benefits, and income stability also influence investment planning. In addition, behavioral factors such as fear of financial loss, confidence level, social influence, and market trends impact the decision-making process of investors. The study further highlights the importance of financial literacy in investment management. Investors with better financial awareness are more likely to evaluate risks properly, monitor their investments regularly, and make informed financial decisions. The research concludes that investment behavior is affected by both rational and emotional considerations, and improving financial education among investors can lead to more effective investment choices.
DOI: http://doi.org/10.5281/zenodo.20284967
