Authors: Ms. Nandhini. R, Mr.Nikhil Joy
Abstract: The global shift towards natural and chemical-free lifestyles has fuelled an unprecedented surge in demand for herbal products across India. Coimbatore district, known for its vibrant commercial culture and health-conscious population, represents a significant market for herbal products ranging from personal care and wellness supplements to herbal food and beverages. This study examines customer satisfaction levels and buying behaviour towards selected herbal products among consumers in Coimbatore district. The research investigates key factors influencing herbal product purchases, including product quality, price, availability, brand reputation, and health consciousness. It also analyses the level of consumer satisfaction across dimensions such as product effectiveness, packaging, value for money, and after-use experience. The findings indicate that health awareness and trust in natural ingredients are the primary motivators for herbal product consumption, while inconsistent product quality and higher price points remain notable concerns. The study provides strategic recommendations for herbal product manufacturers and retailers to enhance customer satisfaction and expand their market reach in Coimbatore district.
