Authors: Assistant Professor Mr. M. Eknath Prasath, Ms. R. Maheshwari
Abstract: The rapid advancement of digital technologies has transformed the global commercial landscape, with Artificial Intelligence (AI) emerging as a key driver of innovation. This study examines the role of AI in accelerating digital transformation within the commercial sector of Coimbatore, a prominent Tier-II city in India. It explores the level of AI adoption, its impact on business performance, and the challenges faced by enterprises. Using a mixed-method approach, the study highlights how AI enhances operational efficiency, customer experience, and competitive advantage while identifying barriers such as cost, lack of expertise, and limited awareness. The twenty-first century has witnessed an unprecedented wave of digital transformation that has redefined the way businesses operate, compete, and deliver value. At the heart of this transformation lies Artificial Intelligence (AI), a disruptive technology that is fundamentally altering the contours of commerce across the globe. From automating routine operations to enabling hyper-personalised customer experiences, AI has emerged as a pivotal force in reshaping commercial ecosystems. India, as one of the fastest-growing digital economies in the world, has experienced a dramatic shift in its commercial landscape. Tier-II cities, in particular, has become vibrant hubs of entrepreneurial activity and technological adoption. Coimbatore often referred to as the 'Manchester of South India,' exemplifies this transformation. Renowned for its robust manufacturing base, thriving textile industry, and a burgeoning start-up culture, Coimbatore has increasingly embraced digital tools and AI-driven solutions to enhance business competitiveness.
