Authors: Nikita Rajendra Gavhane, Prof. Chetan Neman
Abstract: The Information Technology (IT) industry is one of the most dynamic and rapidly growing industries in the modern world. The success of organizations in this sector depends heavily on attracting, selecting, and retaining talented employees. This research paper focuses on understanding candidate preferences and job selection behaviour in the IT industry. The study identifies major factors affecting job selection such as salary, organizational culture, work-life balance, career growth, job security, flexibility, and employer branding. The paper highlights how candidates compare multiple job opportunities before making employment decisions. It also explains how technological advancement and changing employee expectations have transformed recruitment practices in the IT sector. The research is descriptive in nature and is based on secondary data collected from journals, HR reports, recruitment surveys, books, and online sources. The findings reveal that modern IT professionals value flexibility, career advancement, positive workplace culture, and learning opportunities in addition to financial benefits. Organizations that adopt employee-friendly policies and strong employer branding strategies are more successful in attracting and retaining skilled professionals.
DOI: https://doi.org/10.5281/zenodo.20234444
