“A Study of Customer Perception towards Life Insurance Policies with Special Reference to Katraj, Pune”

Authors: Dr. Nisha Wagh, Mayuri Pradip Kulkarni

Abstract: This study examines customer perception towards life insurance policies in Katraj, Pune. It focuses on awareness, preferences, and factors influencing customers’ decisions. Data is collected through questionnaires and secondary sources. The study finds that trust, service quality, and timely claim settlement are key factors affecting customer perception. It concludes that better service and transparency can improve customer satisfaction.

DOI: https://doi.org/10.5281/zenodo.20155733