Authors: Rutuja Aniruddha Deshpande, Professor Bhaskar Lendave
Abstract: The study titled “Financial Literacy and Investment Behaviour of Young Professionals” focuses on understanding the level of financial awareness among individuals and its impact on their investment decisions. In today’s dynamic financial environment, financial literacy plays an important role in helping individuals make informed and effective financial choices. This study follows a descriptive research design and is based on primary data collected from 100 respondents through a structured questionnaire using Google Forms. The questionnaire covered areas such as financial knowledge, financial skills, attitude, and investment behaviour. The data collected was analyzed using statistical tools like percentage analysis, weighted average method, and the Chi-square test. The findings show that most respondents have basic financial knowledge and are aware of different investment options such as fixed deposits, mutual funds, and stocks. While many individuals show a positive attitude towards saving and financial plann
