Authors: Prof . Rahul Waghmare, Yogesh Madhavrao Lalekar
Abstract: The rapid growth of digital financial platforms has transformed the way investors acquire knowledge and make investment decisions in India. This study examines the role of financial education platforms in improving investment knowledge among investors in Pune city, focusing on recent trends between 2024 and 2026. Using a mixed-method approach, the research combines primary data collected from 100 respondents with secondary data from financial reports, journals, and online platforms. The study analyzes key factors such as platform usage, awareness levels, learning frequency, and types of platforms used. The findings reveal that financial education platforms significantly enhance investment knowledge, improve decision-making ability, and increase awareness of financial concepts such as risk, return, and diversification. However, the effectiveness varies depending on user engagement and consistency. The study concludes that financial education platforms play a crucial role in improving financial literacy and investor behavior, though continuous learning is essential for long-term benefits.
DOI: https://doi.org/10.5281/zenodo.19948104
