Authors: Ms. Vani Jain
Abstract: The rapid expansion of digital technologies and online platforms has transformed the marketing landscape, enabling organizations to reach consumers through targeted and data-driven digital strategies. However, the increased use of digital marketing tools has also raised concerns related to consumer privacy, data protection, misleading advertisements, and ethical marketing practices. In response to these challenges, governments and regulatory authorities have introduced various legal frameworks to regulate digital marketing activities and ensure responsible use of consumer data. The present study examines the concept of digital marketing compliance within the context of Indian digital laws and regulatory guidelines.The study is descriptive and analytical in nature and is based entirely on secondary data collected from academic journals, books, industry reports, and official government sources. The findings of the study indicate that while digital marketing compliance plays a crucial role in protecting consumer interests and enhancing transparency in marketing communication, many organizations still face challenges related to regulatory awareness, data privacy management, and the complexity of digital laws.The study concludes that strengthening compliance practices, improving regulatory awareness, and adopting ethical marketing strategies are essential for ensuring responsible digital marketing in the evolving digital economy.
DOI: https://doi.org/10.5281/zenodo.19704632
