Authors: Eunice Lungu, Arockia Anisha
Abstract: Digital transformation has emerged as a critical driver of organizational change, fundamentally reshaping business models and strategic approaches across industries. This paper explores the impact of digital technologies—such as cloud computing, artificial intelligence, big data analytics, and the Internet of Things—on how businesses create, deliver, and capture value. It highlights the shift from traditional, product-centric models to customer-centric, platform-based, and data-driven ecosystems. The study examines how organizations are leveraging digital tools to enhance operational efficiency, improve customer experiences, and enable real-time decision-making. It also discusses the strategic implications of digital transformation, including increased competition, the need for agile leadership, and the importance of continuous innovation. Furthermore, the paper addresses key challenges such as cybersecurity risks, resistance to change, and the skills gap within the workforce.
DOI: http://doi.org/
