Dr Padmaja DV
Affiliation Assistant Professor, PSG College of Arts & Science, Tamil Nadu, India 
Email-Id: dvpadmaja23@gmail.com

Publication: 

Books:

  • The book Impact of Changing Banking Practices on the Indian Economy was published in 2023 by Multi Spectrum Publication (ISBN: 978-93-94428-560).

  • The book Upskilling and Reskilling Opportunities Opened Through NEP 2021 was published in 2023 by Multi Spectrum Publication (ISBN: 978-93-94428-55-3).

  • The book Financial Services: Text and Cases was published in 2023 by Bhavatharani Publication (ISBN: 978-65-88236-47-5).

  • The book Retail Cogitate was published in 2024 by Multi Spectrum Publication (ISBN: 978-81-969082-9-4).

  • The book Retail Transformation 2025 (AI in Action) was published in 2025 by Multi Spectrum Publication (ISBN: 978-81-986118-1-9).

Publications:

  • The paper The Effect of Virtual Entertainment Advertising on Consumers was published in March 2025 in YMER (ISSN: 0044-0477), pages 202–210.

  • The paper Rewiring Minds: AI Impact on Human Cognition was published in March 2025 in YMER (ISSN: 0044-0477), pages 133–138.

  • The paper The Influence of Influencer Marketing in the Modern Business Environment was published in January–June 2025 in International Journal of Cultural Studies and Social Science (ISSN: 2347-4777), pages 98–100.

  • The paper Investigating the Role of Chatbot in Computerised Advertising and Customer Commitment was published in January–June 2025 in International Journal of Cultural Studies and Social Science (ISSN: 2347-4777), pages 118–121.

  • The paper Green Manufacturing 5.0: Leveraging AI for Carbon-Neutral Industrial Growth was published in 2025 in European Economic Letters (ISSN: 2323-5233), pages 1771–1775.