Dr. R. Satheeshkumar
Affiliation Professor, Department of MBA & Research Centre, Surana College (Autonomous), Bengaluru, India
Email-Id: satheeshk5282@yahoo.com
Publication:

  • The article “From Bricks to Clicks: Retail Technology Trends Towards Customer Value Creation in Organized Chains with Reference to Bangalore” was published in the International Journal of Research – Granthaalayah (ISSN 2350-0530) in September 2025, Volume 13, Issue 9, pages 103–115

  • The article “A Study on Behavioral Investment Approach Among Gig Workers and Self Entrepreneurs” was published in the International Journal of Research – Granthaalayah (ISSN 2350-0530) in September 2025, Volume 13, Issue 9, pages 182–194.

  • The article “Impact of Humour Element of Advertisement in Consumer Purchasing Decision” was published in the International Journal of Research – Granthaalayah (ISSN 2350-0530) in August 2025, Volume 13, Issue 8, pages 10–24.

  • The article “Application of Data Security in Organizations with Reference to Bangalore” was published in the ISRG Journal of Arts, Humanity and Social Sciences (ISSN 2583-7672) in January–February 2025, Volume III, Issue I, with an impact factor of 5.4.

  • The article “Hotel Employees' Perceptions, Influence and Hotels’ Commitment on Green Strategies and Practices: An Importance-Performance Analysis” was published in the International Journal of Innovative Research in Technology (ISSN 2349-6002) in May 2024, Volume 10, Issue 12, with an impact factor of 8.017.