Authors: Dr. Mahesh Dutta Mishra
Abstract: India is presently the world’s alternate-largest telecommunications request with a subscriber base of 119 crores registered in December 2023 (Times of India, Feb 23). The Indian cellular service frugality is growing hastily and contributes mainly to India’s Gross Domestic Product (GDP), according to a report prepared by the (GSM Association, GSMA) in collaboration with the Boston Consulting Group (BCG). The country is the fourth-largest app frugality in the world. A liberal supporter of reform programs, the Government of India has been contributing along with strong consumer demand as well as rapid-fire growth in the Indian telecom sector (investindia.gov.in). The government has enabled easy request access to telecom outfits and a fair and hands-on nonsupervisory frame, that has assured the vacuity of telecom services to consumers at reasonable prices (PIB, Delhi 2024). The deregulation of Foreign Direct Investment (FDI) morals has made the sector one of the swift-growing and top five employment occasion directors in the country (OCED, 202). The changing requirements of information communication and telecom have paved the way for innovative marketing strategies. This paper deals with, the marketing blend strategies espoused by the select cellular service providers within the named areas of Bhopal in Madhya Pradesh.
