Authors:-Kajal Tripathi

Abstract- India is leading the way in the growing global OTT industry, thanks to the addition of new players. Smaller OTT platforms are getting support from international investors, making a significant impact. To reach more young people, it’s important to advertise and promote OTT content on social networks, as these platforms strongly influence the viewing choices of the youth. This paper has present a survey on OTT platforms users and their influence towards the products shown as an advertisement. A secondary data was collect by various online medium to collect responses from OTT users. Data was analysed by finding the patterns using markov model. It was found that OTT platfroms are good marketing place for the advertisement, as most of young audience spend their spare time on it. Further it was found that brand building by placing ads on OTT platform. First, second and third order markov patterns were find from the analysis for learning of advertisement effects.

DOI: https://doi.org/10.61463/ijnrefm.vol.1.issue1.102